Esports Weekly Update – Stories you may have missed!
League of Legends organization, Immortals, is announcing today its expansion into Counter-Strike: Global Offensive with the purchase of Tempo Storm’s CS:GO lineup.
CNN takes a look behind the scenes of Fnatic and how they built an esports empire.
ESL partners with Xfinity to accelerate accessibility and popularity of esports
The Coffee and Scotch esports show takes a look at Overwatch which was released recently to see if it’s living up to the hype.
Read on for the latest esports news that you may have missed.
How a gaming ‘Fnatic’ built an eSports empire
ESL partners with Xfinity to accelerate accessibility and popularity of esports
ESL will head into future events with another big name behind them: Comcast’s Xfinity. As an official ESL partner, Xfinity branding will be present at high-profile tournaments including the ESL CS:GO Pro League, the ESL Arena at PAX Prime, IEM Oakland, and other future ESL events and products.
“The internet is core to every gamer, and Xfinity offers players the fastest internet speeds in America while giving fans a platform to enjoy esports content on any device.” Said Craig Levine, CEO of ESL North America. “In working closely with Comcast, the esports tournament viewing experience will continue to evolve as we enable fans to get closer to the sport by sharing more information about their favorite players and teams through their products and services.”
Vice President of Brand Marketing at Comcast Todd Arata added, “Esports is the competitive playing field for the digital age and we’re proud to align our brand with an industry and a team that is so steeped in technology. Super fast broadband speeds and innovative video services have played a big role in accelerating the accessibility and popularity of eSports and we look forward to building upon that success by integrating our products and services with the ESL and Evil Geniuses.”
Read the full story here
Katowice 2016 | Official Aftermovie
The Coffee & Scotch Esports Show – Overwatch: Esports Opening Weekend Thoughts
Bud Light’s confusing entry into esports is sending the wrong message
Bud Light is getting into esports and the FGC, but apparently they have no idea what to do once they arrive.
On Monday, April 25, the beer company announced a new initiative called the Bud Light All-Stars. In short, Bud Light will bring North America’s top esports athletes (as voted on by fans) from CS:GO, Dota 2, Hearthstone, Heroes of the Storm, and Street Fighter V to various “celebration” events. They’ll live stream on Twitch. They’ll “upgrade on-site experiences” at events, and appear in a video series produced by Machinima.
That all sounds well and good, but the more you read into it — and the more we see this play out — the more it becomes clear that Bud Light’s big esports plan is a big esports mess.
Read the full story here
Immortals purchase Tempo Storm’s Counter-Strike team
League of Legends organization Immortals is announcing today its expansion into Counter-Strike: Global Offensive with the purchase of Tempo Storm’s CS:GO lineup. The team will immediately switch to representing the Immortals brand in its future events.
Tempo Storms’s lineup just recently joined the organisation on February 10 of this year. The team was previously known as Games Academy, a sponsor owned by Luminosity Gaming’s Brazilian captain and AWPer Gabriel “FalleN” Toledo.
“Immortals doesn’t just stand for competitive excellence, but for the work ethic and selflessness that leads to it,” Immortals CEO Noah Whinston tells ESPN. “There is no team more suited to play under the Immortals banner than this group of young, talented, hungry, and passionate players.”
Read the full story here
Header photo credit: Fnatic Gear
