LCS owners over the weekend revealed to the media that they want to continue building fandom using championships instead of content. This is coming just before the start of the League’s Summer Finals.
Professional League of Legends, teams across the globe like T1, G2 Esports, and Team Liquid grew to become legacy teams by winning different trophies.
This discussion was initiated by streamer turned LoL team owner Disguised Toast, whose quote lambasted LCS organizations for falling behind the curve in the content department in an interview last week.
DisguisedToast accused traditional LCS organs of not understanding how to create content, not entertaining, and also swapping players around every year. He also said such organizations have no investment, no storyline, and no emotional investment from fans, and ultimately tagged them as boring.
In response to these remarks, LCS owners Jack Etienne (Cloud9) insisted on the need for the LCS organizations to be competitive and win and not to entertain.
“A lot of our focus these days has really just been to be competitively as good as we can be, and that has been our focus and pathway to success. We are not entertainers, straight up.” Etienne said.
The LCS owners went on to admit that they are in the entertainment industry but also stated that winning in itself is more entertaining.
Team Liquid, who have won four LCS titles in a row, was also dragged into the conversation as Liquid owner Steve Arhancet said that priorities must be well established for the organizations.
He emphasized that if the priority of the organization is winning, then it is important to just pick the best players that could possibly do the job, and nothing else matters.
Disguised Toast is a creator with a multi-million subscriber base on YouTube, and his team Disguised won the North American Challengers League recently.
Daniel Ademiju Idowu
